Twitter, the social media giant, has undergone a major rebranding. The company, which was acquired by Elon Musk for $44 billion in late 2022, has officially changed its name to X and replaced its iconic bird logo with an “X.”
The change was announced by Musk on Twitter over the weekend. He wrote that the company would soon “bid adieu to the Twitter brand and, gradually, all the birds.” As of Monday, the domain X.com directs users to Twitter’s homepage, though Twitter.com also remains live.
The rebranding reflects Musk’s vision to turn Twitter into an “everything app.” Twitter CEO Linda Yaccarino wrote in a post that X will be “centered in audio, video, messaging, payments/banking” and powered by artificial intelligence.
The transition from Twitter to X began in April when the name of Twitter Inc. changed to X Corp., according to court filings. Musk, who serves as executive chairman and CTO of the company, said that tweets will now be called “x’s.”
Musk’s affinity for the letter “x” is not new. His rocket manufacturer SpaceX also features an X as its logo, and he recently launched a new artificial intelligence startup called xAI. Musk also co-founded PayPal, which was previously called X.com before it rebranded in 2001. He repurchased the domain from PayPal in 2017.
The rebranding of Twitter to X has sparked debates and discussions on social media. While some users have embraced the change, others have criticized it. The hashtag #GoodbyeTwitter was trending on the platform with reference to the old logo as several users criticized the new one.
In conclusion, Twitter’s rebranding to X marks a significant change for the social media giant. The new name and logo reflect Musk’s vision for an “everything app” that expands beyond text-based content. It remains to be seen how users will respond to this change in the long term.